The Brotox Guide: Men's Aesthetics Without the Stigma

Men now account for over 15% of all cosmetic procedures in the U.S. — and tox is the number one treatment. If you have been curious about Botox but are not sure what to expect or whether it is right for you, here is the straight talk.

Is Tox Right for You?

Take this 60-second quiz to see if you are a good candidate.

What Men's Tox Looks Like

Men typically need 20-30% more units than women because male facial muscles are larger and stronger. The goal is not to freeze your face — it is to soften lines while keeping natural expression. A skilled injector knows the difference between a rested look and a frozen one.

The Top 3 Areas for Men

1. Forehead lines: The number one concern for men. Tox smooths horizontal lines without affecting your ability to show expression.
2. Crow's feet: Lines around the eyes that deepen with sun exposure and squinting. A few units here makes a significant difference.
3. The 11s (glabellar lines): Those vertical lines between your brows that can make you look angry or tired. Tox here is subtle and effective.

What to Expect

The treatment takes 10-15 minutes. Most men describe it as a slight pinch — significantly less painful than a tattoo. Results appear in 3-5 days and last 3-4 months. No one at the office will know unless you tell them.